Islay Mist Launch Double Peated
08-11-2022
Islay Mist Blended Scotch Whisky launch a new, core expression, Islay Mist Double Peated.
Islay Mist Double Peated is an important brand extension for the Islay Mist range as it reaches out to blended Scotch drinkers who are looking for an expression with a more intense flavour profile. The Double Peated – as the name would allude – is twice as smoky as the Islay Mist Original meaning this blend contains a higher proportion of malt whisky from the island of Islay. Resulting in an expertly crafted whisky that is full of character with bold tobacco flavours, sea salt caramel sweetness and outstanding complexity.
As for the bottle itself, the label has been modified to include clouds of peat smoke against a dark, moody background; illustrating the increased level of peat as well as edgy and mysterious proposition.
The award-winning Islay Mist Blended Scotch Whisky can be traced back to Islay House in the 1920s and was initially blended to celebrate the 21st birthday of the son and heir of the then Lord Margadale. Islay Mist is the only blended whisky which can include ‘Islay’ in its name which shows true provenance to the island and its whisky-making heritage.
David Sloan, Managing Director at MacDuff International said ‘It gives me great pleasure to announce the release of Islay Mist Double Peated, a new innovation that will build on the brand love for Islay Mist Original and play a pivotal role in welcoming new consumers into the wider portfolio.
Islay Mist Original is recognised and often described as an elegant, multi-layered scotch with balanced smoke character. In the case of Islay Mist Double Peated, these characteristics very much remain, but have been elevated for a seasoned whisky palate.’
Shop Islay Mist Double Peated here: https://www.islaymist.com/product/double-peated/
