Islay Mist Blended Scotch Whisky launch a new, core expression, Islay Mist Double Peated.
Islay Mist Double Peated is an important brand extension for the Islay Mist range as it reaches out to blended Scotch drinkers who are looking for an expression with a more intense flavour profile. The Double Peated – as the name would allude – is twice as smoky as the Islay Mist Original meaning this blend contains a higher proportion of malt whisky from the island of Islay. Resulting in an expertly crafted whisky that is full of character with bold tobacco flavours, sea salt caramel sweetness and outstanding complexity.
As for the bottle itself, the label has been modified to include clouds of peat smoke against a dark, moody background; illustrating the increased level of peat as well as edgy and mysterious proposition.
The award-winning Islay Mist Blended Scotch Whisky can be traced back to Islay House in the 1920s and was initially blended to celebrate the 21st birthday of the son and heir of the then Lord Margadale. Islay Mist is the only blended whisky which can include ‘Islay’ in its name which shows true provenance to the island and its whisky-making heritage.
David Sloan, Managing Director at MacDuff International said ‘It gives me great pleasure to announce the release of Islay Mist Double Peated, a new innovation that will build on the brand love for Islay Mist Original and play a pivotal role in welcoming new consumers into the wider portfolio.
Islay Mist Original is recognised and often described as an elegant, multi-layered scotch with balanced smoke character. In the case of Islay Mist Double Peated, these characteristics very much remain, but have been elevated for a seasoned whisky palate.’
Shop Islay Mist Double Peated here: https://www.islaymist.com/product/double-peated/
On Thursday 18th August, Islay Mist Blended Scotch Whisky and MacGregor and MacDuff kiltmakers hosted a special launch event to showcase Scottish wedding suppliers and present the latest development to the collaboration; bespoke, tartan, personalised whisky favours.
Renowned wedding magazines and industry professionals, as well as lifestyle and whisky influencers were invited to attend the launch event which took place at the flagship MacGregor and MacDuff store in Bath Street, Glasgow.
Islay Mist signature cocktails alongside whisky-infused, Scottish-themed canapes were served on a unique wedding inspired table setting, revealing the latest development to come from our collaboration, personalised whisky favours. The launch also featured some of Scotland’s top wedding suppliers, such as; Joyce Young Bridal, House Martin Barbers, Cherry on Top Cakes by Jackie, Regis Catering and Jennifer Morrison Florist.
We first began the partnership last year in all MacGregor and MacDuff stores – Glasgow City Centre, Glasgow West End and Prestwick ‑ whereby customers who hired or purchased an Islay Mist kilt would be gifted an Islay Mist miniature in their sporran to celebrate their special day, as well as a 10% discount voucher for nearby spirits specialist store, the Good Spirits Co. to redeem off a bespoke tartan bottling of Islay Mist whisky.
Brand and Marketing Manager of Islay Mist Blended Scotch Whisky, Julie Christie explained that ‘From the outset of our collaboration with MacGregor and MacDuff, we wanted to highlight the importance of the ‘made in Scotland’ ethos and unify both our products to our targeted end consumer. The result has been tartan whisky miniatures which can be personalised with an individual’s name, event occasion and date, doubling up as the perfect offering for wedding favours or gifts for a special occasion. The price of the customised miniatures will be £3.50 per miniature and available to purchase here.